For founders of growing businesses
Growth should not make your business harder to run.
If leads go unanswered, quotes get delayed and work falls between teams, you are losing money you cannot see. In one working day, we find exactly where, and give you a 90-day plan to fix it.
Free for the first 10 businesses. Closes 15 November 2026.
- New enquiryFriday, 8:14 PM
- No replyOver the weekend
- Customer went elsewhereMonday, 9:00 AM
The problem
If you have seen any of this in the last month, this page is for you.
A customer messages the business on Friday, nobody replies until Monday, and they go elsewhere.
Your best salesperson spends half a day on a quote that should have gone out yesterday.
A deal is won, but the details never reach the team that has to deliver it.
You ask how many deals are open, and it takes four or five people to piece together the real number.
Each one looks small, but together they cost you time, revenue and your best people's focus.
If you said yes to even one of these, the Business Immersion was built for you.
Your business has outgrown the way work moves through it, and hiring more people or buying another tool will not fix a process that is broken. The first step is to find out exactly where it breaks, and that is what one working day does.
Watch before you apply
See exactly what happens during the day.
A short video on what happens during the Business Immersion, who it suits, and what you leave with.
Apply for one of the 10 free placesThe Lead-to-Cash Trace
We follow the work from first enquiry to final payment, and show you exactly where it breaks.
- 1
Understand
Your goals and what is getting in the way.
- 2
Trace
One customer's journey, from first enquiry to final payment.
- 3
Find
Where work is delayed, repeated or dropped.
- 4
Prioritise
What to fix first, and whether it needs a better process, a tool or automation.
It takes one working day, onsite or virtual. You do not need an AI strategy or a pile of documents ready, because we do the work with the people who know your business best.
What you leave with
Know what to fix first.
In one working day, you go from guessing where the problem is to knowing what to fix first.
Your biggest bottlenecks
Three to five places where work slows down, repeats or gets lost.
A map of what to change
Where better processes, systems or automation would help most.
Your priorities
Fixes ranked by impact and how practical they are.
A 90-day roadmap
A clear plan your team can start on.
Normally ₦500,000 or $500. Free for the first 10 businesses, and a paid engagement after that.
If you want help building the fixes, that is the next step, and it is quoted separately.
Proof
We find the real problem first, then build the fix.
Two examples of how that works in practice.
Meridian Works
Kora
- The problem
- A growing firm had the answers in its documents and no quick way to find them.
- What we found
- An access problem, not a documentation problem.
- What we built
- Kora, an assistant that answers staff questions from the firm's own documents, with a source for every answer.
- The result
- Answers in under two seconds, and a live list of missing documents, including three the firm has since written.
Nexus Labs
Quill
- The problem
- Every proposal took two to three hours on a good day, and the output was inconsistent.
- What we found
- The call already held everything the proposal needed, and the hours went into rewriting it afterwards.
- What we built
- An automated workflow in which a notetaking assistant joins the discovery call and a proposal draft is ready for review when the call ends.
- The result
- A full draft generated automatically, which a person reviews and edits before it goes out.
Both examples are shown on representative data, to protect client confidentiality.
Each of these started with one known problem. The Business Immersion applies the same approach across your whole path, so you find which problem is worth fixing first.
Who is behind this
Led by Oyin Dawodu, founder of Refactrd.
After the day
Once you know where it breaks, you decide how far we go with you.
- 01
Build it with us
About three months through the Growth Sprint. We set up the fixes with your team and measure what changes, with each fix quoted separately so you can start with the one that matters most.
02
Do it yourself
Take your roadmap and let your team carry out the work.
03
Wait
Keep your findings and act when you are ready.
The roadmap is yours to keep, whichever you choose. If you want to build it with us, we share how the work is structured once your application is accepted.
Is this for your business?
This is for you if any of these sound like your business:
- You have roughly 15 to 150 employees and a growth target for the next twelve months.
- A process lives in one person's head, and when they are away, something stops or goes wrong.
- Enquiries, bookings or requests arrive through WhatsApp, email and calls, and nobody can say for sure what happened to each one.
- Work passes through several people before a customer is served or paid, and details get lost on the way.
- Your best people spend their days on admin, chasing updates and re-entering the same information.
- You are thinking about hiring more people or buying software, and you want to be sure that is the right fix first.
Not for you if:
- You are still testing your first business idea and have no regular way of working to look at yet.
- You want a diagnosis but have no plan to act on it.
- You want a tool recommendation without a look at how your work actually runs.
You do not need to know which technology you need, because that is part of what we help you work out.
FAQ
Questions
Yes, for the first 10 businesses. In return, we ask to record the process and write a case study of our findings, on terms agreed with you in advance. After this cohort, the Immersion becomes a paid engagement at ₦500,000 or $500.
No. The roadmap is yours to keep. If you want help carrying it out, we can build it with you as a separate engagement.
No. The day can be delivered onsite or virtually, once we have confirmed that the format you choose covers the work we agreed.
No. We start with how your business works, and if a simple process change or an existing tool is the better answer, we will say so.
One working day. Before it, we agree which work to look at and which people we need to speak to.
We agree what we need to access, and how it will be handled, before the Immersion begins.
We read every application and reply by email. If you are selected, we confirm the format, the arrangements for the day and the next steps. Applications are by form or email only.
Ready to get started?
Find out what is getting in the way of your growth.
Your team is already doing the work, so let's find out where that work could be done better. Apply for one of the 10 free places and leave with a clear plan to fix it.
Apply for one of the 10 free placesWe reply by email. Applications close on 15 November 2026. Prefer email? Write to info@refactrd.com.
